Sentiment
Design
I fueled the user experience (UX) design for Sentiment (Sentiment.xyz), a groundbreaking leverage lending protocol. Leveraging user research and best practices in conversion optimization, I crafted a user-centric interface that effectively communicates the platform's benefits and value proposition. This involved utilizing data visualization techniques to showcase real-time Total Value Locked (TVL) and user growth. Additionally, I implemented a clear and concise information architecture, ensuring seamless navigation and fostering user understanding. The result is a website that positions Sentiment as a leader in the DeFi space, attracting potential users and driving platform adoption.
Scope
Max Balanorcha © 2024