I led the design transformation of Simulate, a leading plant-based food company, encompassing both digital and physical touchpoints. Employing design thinking principles and user research, I crafted a unified brand experience that elevates consumer perception and product appeal. This included revamping the Simulate.com website for an intuitive user journey and designing sustainable packaging with captivating visuals, emphasizing the brand's commitment to a positive food system. The result is a cohesive brand narrative that resonates with environmentally conscious consumers and drives product differentiation.