As a product development consultant, I was brought on to provide guidance to the team at pooltogether.com on their platform's design and user flow. Through a series of workshops and stakeholder meetings, we identified key pain points and areas for improvement in the user experience. I worked closely with the development team to implement a range of UX enhancements, including a more intuitive navigation structure and streamlined transaction process. These changes were well-received by the user community, resulting in increased engagement and satisfaction. I also provided guidance on user research methodologies and data analysis techniques to support ongoing optimization efforts.